The Harlem Entrepreneurial Microgrant Initiative awards ten $10,000 grants to local businesses. JessiTV talked about this year's recipients with JeanineLiburd, BET's chief social impact and communications officer.
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The microgrant program is a joint effort sponsored by the 125th Street Business Improvement District, the Apollo Theater and BET, a division of CBS2's parent company, Paramount. Jeanine Liburd, BET's chief social impact and communications officer, joined CBS2's Jessi Mitchell to discuss the initiative.
This is the third year the grants have been awarded to Harlem businesses, and about 100 applicants applied this year. "Looking at all these businesses, first, we were overwhelmed by the need. It was so clear that there were so many businesses that were so hard hit, so it was really difficult to choose these amazing organizations," Liburd said."But what we really focused on was A, the impact of COVID, demonstrated impact, then B, employing community members in Harlem, and we really focused on those businesses that were making an impact on the community and were hiring people in the community ...
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