Pixar’s latest original movie, Elemental, significantly underperformed at the box office during its opening weekend, so what went wrong?
Elemental is Pixar's latest attempt at launching a successful new IP, but, unfortunately, the movie's opening weekend box office numbers indicate that it's another failure for the once prestigious animation film studio. The Pixar movie premiered on June 16, 2023, and depicts the lives of those who reside in the fictional Element City, where the four elements of matter — fire, water, earth, and air — live together but separate.
Onward was released on March 6, 2020, just weeks before the world shut down. Soul, Luca, and Turning Red skipped the movie theaters and went straight to Disney+. Lightyear was supposed to turn everything around in 2022, but its theatrical release was disappointing, to say the least, and now Elemental is following suit. While these movies aren't bad, Pixar just isn't making incredible hits like it used to, which explains why people aren't showing up to see the newer films in theaters.
7 Elemental's Reviews Were Good... But Not GREAT Despite the Cannes critics who called Elemental one of Pixar's worst movies, the rest of the reviews that flooded in the week of the premiere were eons better. They boosted Elemental's Rotten Tomatoes score from 57 percent to 80 percent, a tremendous step up from its early reception. However, in the grand scheme of things, the overall reviews didn't meet Pixar's standards despite mostly being positive.
4 Elemental Is An Original Movie in A Franchise Era Speaking of sequels, the world is currently in an era where franchises rule, and original films are brushed aside. The last Pixar movie to cross $1 billion at the box office was Toy Story 4, so it's no wonder the studio is firmly determined to make a fifth one. Many want to know what they're signing up for when they go to the movie theaters, and paying money to see an original film is scary since they know little to nothing about it.
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