There’s a social media twist to this season of Australia’s most popular reality show, says expert host John Aiken.
for 10 years. And every season, he says, the job finds new ways to shock him. “The biggest surprise for me this season was the role of TikTok,” says Aiken, who serves as one of the show’s three expert hosts.
The marriages aren’t legally binding, which is a good thing, given most of the pairings spectacularly implode before the season’s end. But the resulting fireworks sure keep viewers hooked – for its most recent season finale, MAFS, as it’s better known, drew a timeslot-winning national audience of 2.7 million.
But it’s not just the contestants who change every year. For its first four seasons, MAFS was a calmer, quieter affair, more akin to a documentary than a salacious reality show. Then in season five, the format was tweaked to add weekly dinner parties and commitment ceremonies where drama was stoked between couples, and the show became a hit.
Which isn’t to say anyone wants its contestants to behave perfectly. The drama is key to the show’s watchability and the many water-cooler moments it sparks. “I mean, we’ve had to accept the fact that OnlyFans, social media, being an influencer, having a podcast, being on TV and, ultimately, wanting to leave the life you had before the show behind for fame and other trappings, that’s all there for them now – not just on our show, but on all reality shows,” says Aiken.
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