Consumers are going to spend a huge amount of money celebrating Halloween this year, authorities predict.
Tom Ensey, Cox Media Group National Content DeskThe National Retail Federation’s study by Prosper Insights & Analytics projects that American consumers will spend a whopping $12.2 billion on costumes, decorations, and Halloween candy this year.
The number of people participating in Halloween-themed activities will be up to 73% from the all-time high of 69% in 2022. More people are planning to dress up -- 69% compared to 67% in 2022. Of those celebrating Halloween, 77% said they will buy decorations, which is about the same as last year, but higher than 72% in 2019.
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