For some, it’s personal. For others, it’s political. But the one motivation that drives nearly every sextech VC is the exploding market in sexual wellness.
— and that’s a huge, established market. Investors who insist on segmenting out one aspect of our bodies, just because it makes some people uncomfortable, may regret it in five years.”sees investment in sextech as a moral imperative. “Youth, teens and beyond [need to] have access to scientific information about consent and healthy, safe and enjoyable sex.”
For Jake Gibson, an angel investor and co-founder of NerdWallet, the educational aspect of sextech can offer an antidote the bullying, misinformation and shame that now seems to saturate online life. Pioneering investors have begun the process, but the market is imbalanced. Once institutional investors come in, we may finally unlock the sector’s true potential.The fact that you can get a Trojan finger vibrator at Walgreens or Walmart means that it’s becoming a little less stigmatized, which makes me very hopeful for the future“It’s a growing industry and the entrepreneurs are standing ready to go,” says Larsson.
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