The power of the most effective wordmarks.
was the designer behind this version. She lightened the weight of the previous logo and improved the vector drawing, revising the letterforms for legibility, especially at small sizes. The end result was a refined, refreshed look that embodied MailChimp's playful ethos.– launched as a music festival in 1987, and has since grown into a mega-event incorporating music, film and design.
to create a permanent identity. The result is a clean, typographic logo with a self-explanatory directional arrow.Visa logo has gone through a few redesigns over the years, often with small tweaks to its colours to make it feel more contemporary. The latest update went for a more electric blue. It also has a logomark with its famous blue and yellow rectangles, but the iconic typography is so firmly embedded in the public consciousness that it's still instantly recognisable on its own.No typographic logo list would be complete without FedEx.
The FedEx logo shows that the best type logos can also be very clever and contain more than what initially meets the eye. It contains a very appropriate directional arrow, indicating FedEx's commitment to speedily delivering parcels. It's impossible to ignore once you've spotted it. The FedEx logotype also uses colour to indicate different sectors of the company.Another big daddy of typographic logos is Cadbury.
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