AP, the American non-profit news cooperative founded in 1846, has announced the news agency is launching an NFT marketplace.
On January 10, 2022, the Associated Press , the American non-profit news cooperative founded in 1846, has announced the news agency is launching a non-fungible token marketplace. The AP NFT market was built by the distributed ledger technology provider Xooa and on top of the Polygon blockchain network.The 175-year-old news cooperative the Associated Press revealed that the organization is launching an NFT marketplace using the Polygon blockchain network.
One of the AP images that will be featured and sold as an NFT is a “Pulitzer Prize-winning photo of a Jewish settler challenging Israeli security officers in the West Bank settlement of Amona, Feb. 1, 2006.” Dwayne Desaulniers, AP director of blockchain and data licensing, explained that the non-profit news cooperative is thrilled to showcase the organization’s Pulitzer Prize-winning images from current and former AP photojournalists. “Each NFT will include a rich set of original metadata offering collectors awareness of the time, date, location, equipment, and technical settings used for the shot,” the AP press release notes.
“For 175 years AP’s photographers have recorded the world’s biggest stories through gripping and poignant images that continue to resonate today,” Desaulniers said in a statement on Monday. “With Xooa’s technology, we are proud to offer these tokenized pieces to a fast-growing global audience of photography NFT collectors.”While the initial launch will begin on the last day of January, AP says that the collection will be released over a period of weeks, and “NFT price points will vary.
The AP announcement further highlights that the Polygon blockchain is more “environmentally friendly” than other blockchain networks. “In this marketplace deployment, emphasis has been placed on accessibility for all types of collectors to empower them to join a community that shares their interest in stunning photography,” Zach Danker-Feldman, Xooa’s head of marketplaces said on Monday.
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