The motion picture industry remains in a state of rehabilitation. Just look at the majors’ domestic box office alone. Back in 2019, four studios grossed over a billion apiece with Disney alon…
. In total Universal had a collective of seven weekends atop the domestic box office .They were the biggest supplier of product at 33 titles to exhibition. But not everything worked: Focus Features still awaits for upscale adults to come back asgreatly underperformed .
Is that financially prudent? Others are scaling back on their spending. Uni continued to practice theatrical day-and-date despite rival studios abandoning it. That line-up included Jennifer Lopez’s. While the latter provided $64M to exhibitors, grosses were clearly crimped overall by the collapsing of windows. Word is that Uni will continue day-and-date on smaller titles. Universal is greatly in need of brand IP as get older.
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