FIFA Secretary General Fatma Samoura says discussions are ongoing about potentially further boosting the prize pot from the previously-stated $85 million to $100 million
The 2023 Women's World Cup could be given a prize pot of $100 million as FIFA enters the final year of preparations before the tournament kicks off next July.FIFA Secretary-General Fatma Samoura says discussions are ongoing about further boosting the prize pot for the 2023 Women's World Cup tournament, up from $85 million to $100 million
At an event on Wednesday in Sydney marking "One Year To Go", FIFA Secretary-General Fatma Samoura told media that "new trends in terms of revenues" has led FIFA to revise the amount of money it could award competing teams, with the previous figure for the 2023 tournament sitting at roughly $US 60 million .
"In terms of figures, if we compare the prize money of the FIFA World Cup 2015 in Canada and the eighth edition in France [...] the prize money [went] from $US15 million to [more than $US30 million]," Samoura said. "We are at the ninth edition and, already, when we see the level of investment — $1 billion put by FIFA over the last cycle — it's just, for me, a matter of time before we reached this inflection-point.
"Football is played and watched by four billion people. Half of them are women. So, two billion people. Women decide also at the household level where the money should go for the boys and for the girls, so they represent a huge purchasing power. Fatma Samoura spoke at the "One Year To Go" event alongside NSW Minister for Women Bronnie Taylor and federal Minister for Sport Anika Wells .