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Peugeot is bringing just over a dozen electric E-308 hatchbacks to Australia, priced at $65,990 drive-away, but it’s far from a typical launch. The 14 examples of the small electric hatch are coming here as part of a ‘Peugeot Preview Program’, which the French brand is calling “an exclusive customer evaluation program”. Over the first 12 months of their ownership experience, E-308 buyers will be asked to share their feedback with Peugeot Australia.
“Although we’re not in a position to comment specifically on individual vehicles, the 100 per cent electric range is set to expand from 2025,” said a spokesperson for Peugeot Australia in September. That leaves no official timing or confirmation on a raft of EVs Peugeot had previously stated or indicated were coming here, including the E-208, E-308, E-3008, E-5008 and updated E-2008. The company is rolling out a new mild-hybrid powertrain across much of its range during 2025.
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