Brassy strands have nothing on these toning formulas.
. This theory, which you may have learned in your middle school art classes, states that colors that are on opposite sides of the color wheel — which are also known as complementary colors — neutralize each other. When the color-wheel theory is applied to hair, it works to balance out brassy tones.
So where does purple fit into all of this? Well, yellow is actually the complementary color to purple, which is why these shampoos work so well to keep brassiness at bay. "Purple tones cancel out any unwanted brassy yellow tones and maintain brightness between highlighting appointments," explains Felicia Dosso, a colorist at New York City-basedBrunettes, dirty blondes, and other darker blonde tones may want to opt for a blue shampoo instead. Since darker shades have a deeper warmth to their color, they don't yellow — instead, they turn orange. Blue is a complementary shade to orange, which makes it ideal for toning dark blondes and brunettes.
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