Morgan Stanley believes it's too early to tell if Robinhood's 24-hour trading offering will be a hit for its customers or if it would just be marketing puffery.
Robinhood's launch of 24-hour trading grabbed much attention, but it won't likely provide any material lift for the company's financials, according to Morgan Stanley. The millennial-favored trading app announced Wednesday that it will offer 24-hour trading of selected stocks and exchange-traded funds, five days a week. Morgan Stanley believes it's too early to tell if it will be a hit for its customers or if it would just be marketing puffery.
mountain Robinhood Morgan Stanley said the 24-hour trading offering from the commission-free app could also raise questions about liquidity and how the broker can provide best execution for trades. Trading volumes are typically thin outside of normal trading hours, and activities could trigger price swings more easily.
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