Watch sales continue to break all records, and it’s no wonder given what’s on offer. But can it last?
We live in a time when all manner of influences have resulted in watches being more popular than in any previous decade. While COVID has played a role, its effects – no travel, more money to spend at home etcetera – have driven up demand in an unexpected way. Meanwhile, Instagram and mushrooming enthusiast groups have been stimulating watch conversation and collecting. Then there’s a simple truth about the product itself: it has never been better made or more accurate.
Then there’s the widespread adoption of colour, even by brands that normally rely on finesse to maintain their leadership. This year’s crop illustrates the turning point: while today’s watches tell the time, more than ever they’re designed to say something about the wearer. Over to you . . .The Speake Marin Dual Time Pink lives up to its name. Presenting two time displays and lashings of pink , the open-worked dial gives a glimpse of the self-winding movement’s workings.
Whatever the talk about watches, there’s a name lurking in the room: Rolex, the world’s biggest luxury watch brand. Its estimated 21 per cent revenue growth last year is based on a 14 per cent growth in volume thanks to 2022 production estimated at 1.2 million units. Girard-Perregaux Laureato Green Ceramic Aston Martin Edition; Chanel J12 Cybernetic and Mademoiselle Prive.The Laureato Green Ceramic Aston Martin Edition takes cues from the first Laureato launched in 1975 but skins the power unit in ultra-modern ceramic for the case and bracelet. Offered in 42mm and 38mm sizes, each is a limited edition and thereby destined to remain as rare a sight as an Aston winning a GP. That said, the watch is no slouch . . . $36,000-odd.
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