Brands such as Budweiser, Pepsi and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for the Super Bowl
Chiefs and Eagles play in New Orleans on 9 FebruaryBrands such as Budweiser, Pepsi, Frito-Lay, Taco Bell and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for theThe game, between the Kansas City Chiefs and Philadelphia Eagles, will be broadcast on Fox and livestreamed on Tubi in the US.
The Super Bowl is a hot ticket for advertisers in the US because it is one of the few live television events that can still consistently draw in huge audiences. Last year, an estimated 123.7 million viewers tuned into the game in the US, according to Nielsen. The relationship between the Kansas City Chiefs’ Travis Kelce and Taylor Swift has helped increase interest in the game among non-sports fans.
One category that looks to be down is movie trailers and streaming services. Another traditionally big category for the Super Bowl, car companies, are mainly sitting it out after a tough year in the sector, with only Jeep and Ram having announced an appearance. “These are unique circumstances ... So we’re being as accommodating as possible to try to make sure that everybody can get done what they need to get done,” he said. “But more importantly, you know, don’t put themselves or anybody else in harm’s way because of it.”
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