$300m fish to fry: Sydney Fish Market rewrites rules of seafood trading game | hijessicayun
For decades, seafood merchants have woken up before sunrise to converge at the Sydney Fish Market to buy and sell seafood in a daily auction bidding process that hasn’t substantially changed in about 33 years.
The online platform, SFMBlue, will effectively untether the Blackwattle Bay-based market’s physical location from the trading process so traders can connect with sellers across the country and lock in prices and orders before showing up to the daily 5.30am auction in Pyrmont. In any given week, anywhere between 35 tonnes and 90 tonnes of seafood is traded through the Sydney Fish Market involving some 150 species per week.
An artist’s impression of the new Sydney Fish Market building at the head of Blackwattle Bay, right beside its current location.
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