We spoke with four food bloggers to get the scoop about their earnings, as well as the costs associated with their work.
Amount typically earned for sponsored recipe development: $1,250 to over $10,000, in 2013 as a hobby and landed her first recipe for a brand in 2015. The hobby blogger-turned-entrepreneur now runs her blog full-time and charges from $1,250 to over five figures for recipe development. Rather than working with many brands throughout the year, she works with a few for long-term projects. Brands she’s worked with include Stonewall Kitchen, California Giant Berry Farms and Nielson-Massey.
Biddle is a one-woman powerhouse. She does her own food styling, photography and videography, which means she saves money by not outsourcing those services. But she tests her recipes a minimum of three times before publishing them, so the cost of groceries can add up. The first couple of tests are about making adjustments to the recipe and the third one is when she refines it. “If the recipe still isn’t where I want it to be, I’ll keep testing until my tasters and I love it.
The work that goes into developing recipes is worth it for Biddle, though. Not only does she earn money for the recipe, but there’s ad revenue to consider, too. “When a recipe is published in a blog post, the ad revenue I make on the post in the long run can exceed the initial rate I was paid for the work,” she said.
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