Tanya is a writer covering art, design, and visual effects. She has 16 years of experience as a magazine journalist and has written for numerous publications including 3D World, 3D Artist, ImagineFX, Computer Arts, net magazine, and Creative Bloq.
The digital art world today sits at an interesting point in its history. The tools we have at our disposal are now more powerful than ever, but the ability to create overly slick and polished visuals for films and games, or to create a complex image from a text prompt, has led to a feeling that the human touch is slipping away.
In conjunction with all of this, social media platforms are exerting their influence on the art world by, ironically, making it harder for artists to attract and keep an engaged following. In a bid to find their tribe, we’re starting to see artists drill down into more specific and individual art styles as a way to build those stronger connections with their fans.
Artists posting demonstrations of their workflow is another trend that Tamara has her eye on. “I believe we’ll see far more behind-the-scenes content cropping up on our screens,” she tells us. “As artists fight against generative AI, they are going to start showcasing more sketch, concept and process work as a means to say, ‘Hey, look, I made this! Me, a human.’”
In seeking to stand out, artists should ensure that their way of doing so aligns with their passions. “I firmly believe that only with passion will you be willing to devote a significant amount of time to it,” Nia adds. But boredom with the material is just one aspect of the pushback against AI-generated artwork. An artist working within the video games and movie industries, Geoffrey Ernault points out that recent use of AI art by creative companies has received far from a positive reaction among their fans.
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