The starry VIP guest list for Moncler’s immersive Art of the Genius event in London included the likes of Pharrell, Serena Williams, Naomi Campbell, Lewis Hamilton, and more
unveil at the cavernous Olympia exhibition hall, the sheer weight of numbers made viewing the eight Genius installations—plus Rick Owens’s side-Genius furniture project—physically impossible. Ten thousand tickets were officially issued, but the queues outside as we circled looking for a side entrance to ooze in through told a greater story. Later, at the event’s after-party, Moncler
shared that the Metropolitan Police had told him an estimated 40,000 people attended the launch—or tried to.As we waited up on a roof level for Alicia Keys, the evening’s star, the grapevine delivered an assessment: apparently in Jay-Z and Roc Nation’s installation a recording booth was installed that allowed guests to record their own vocals and have them mixed into a live and organic piece of music.
Even in our rarified area, the crowd was massive: Lewis Hamilton, Serena Williams, Maria Sharapova, and Alexa Chung were but a few of the familiar faces spotted in it. Williams himself was there too, draped in another blanket—this one by Moncler. Rick Owens, Michelle Lamy, and Hiroshi Fujiwara of FRGMT, were others glimpsed.“This is a new scale of achievement.
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