4Batz has a Drake co-sign and more than 100 million streams. Not everyone's happy about it
Many have expressed excited mystification at 4batz's seemingly quick success. Others have expressed dismay – and are lobbing “industry plant” accusations.’s “act ii: date @ 8.” The song sounds like the sort of late-night-vibe, hip-hop-adjacent, alternative R&B popularized by acts like 6lack, Brent Faiyaz, and Bryson Tiller at its most minimalist.
Those videos jarred people with the gentle, gauzy voice that wafted out of his gold-plated mouth. 4batz has the swagger of a street rapper and has had the appeal of one, too. He sang in the courtyard of a humble brick apartment and in front of crews of ski-masked guys smoking in dark activewear. Marketing — which is literally just spreading the artist’s reputation and music through intentional campaigns — has always been a part of the music industry, and it’s completely fair for musicians and the people on their team to try to widen the reach of the work they believe in. Perhaps we’re just more privy to those machinations now that the biggest marketing platforms, social media sites, are more open to the public than television, radio, film, and magazines.
Without hearing from 4batz, his team, or people with intimate knowledge of either, we can’t know the full scope of what it’s taken for him to get here. But his forthcoming remix with Drake is a big deal. It’s a powerful co-sign to have the most popular rapper in the world share his fanbase with you — and landing the feature speaks to what 4batz has already accomplished for himself.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Every Drake Hot 100 Hit, Ranked: Staff PicksBest remembered as the Meek Mill diss track that mostly just made Meek’s point for him, “Charged Up” claims it’s on 100% but sounds more like it’s already sliding into the red. — ANDREW UNTERBERGER
Read more »
Storm Expected to Hit San Diego County, Possible FloodingAnother storm is expected to hit San Diego County, bringing a chance of heavier, wetter conditions by Tuesday, with slightly less rainfall than other parts of Southern California and possible flooding. A flood watch will go into effect from 10 p.m. Monday until at least late 10 a.m. Wednesday in coastal, mountain and valley areas throughout the county.
Read more »
Man run over by car during fight in Rochester; police searching for hit-and-run driverRochester, N.Y. (WHAM) The search continues for a hit-and-run driver who ran over a man in Rochester early Saturday morning.
Read more »
USS John L. Canley officially joins the fleet, ready to hit the PacificCiara Encinas joined the ABC 10News team in December 2021 as a multimedia journalist.
Read more »
Nutley hit and run victim with 'love for life' mourned at vigilHis name is Wiston Perlaza, but his family knew him as 'Bebe.' He epitomized a love for life, but at 22, it is all gone
Read more »
Another storm expected to hit Southern CaliforniaAngelenos are bracing for more potentially damaging wet weather as another storm is expected to move into the region beginning Sunday evening. Southern California under a 'flood watch'
Read more »