5 rules for successful gift giving

1. Don't add a small gift to a big gift

So are there a set of rules to follow? We spoke to some experts to help us craft a simple guide to gifting. Read on for 5 essential tips.Tempted to add a tie to an expensive shirt? Some flowers to go with a bottle of grand cru champagne? Don't. When we receive gifts in a bundle, we tend to unconsciously average out their value, so a small gift tacked onto a big one will hurt the latter's impact.

That, in a nutshell, is why should you consider an experience over a physical object. It's an idea supported by psychologist Thomas Gilovich, whoseExperiences also create anticipation, making the days or weeks leading to the event more pleasurable.Gift giving can be wasteful."We only spend $10 on ourselves if we find something that we expect is worth more than $10 to us," said Joel Waldfogel, an economist and the author of a study called"The Deadweight loss of Christmas.

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