The post-pandemic period has allowed this famous circus to pursue fresh markets and engage new audiences
Cirque du Soleil, the world-famous international performance company, had a mammoth task to get back on the road at the end of the pandemic.
“To do that, we had to learn who we are,” says Nickole Tara, Cirque du Soleil’s chief growth officer. As a result, in 2024 Cirque du Soleil will launch its first immersive, walk-through, participatory gaming-led experience, in Montreal. She says a unique aspect to disassembling a business and rebuilding it is the ability to be purposeful when rebuilding. “This was a silver lining of the pandemic. We could learn about ourselves and our future.”
Peter Maier, SAP’s vice-president of strategic customer engagements, says the platform gives companies the potential to access valuable data and insights to optimise the opportunities available to them. “It allows you to measure business performance and deliver true benefits for your corporation,” he says.
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