While lions and giant pandas typically steal the show, keystone and indicator species like tiny frogs are also worth a look at the zoo.
Majestic statues of lions or giant panda banners adorn zoo entrances. Large crowds usually gather around big exhibits housing elephants, giraffes or tigers. And gift shops often sport several big-animal themed merchandise items. Sometimes a portion of proceeds go towards specific conservation efforts, like saving the snow leopard or restoring the red panda population.
Zoos dedicate a lot of time and resources to engage people in learning about biodiversity and conservation, and advocates carefully craft messaging about these species to make their stories compelling.
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