With a net worth of nearly $300 million and $90 million in earnings this year alone, there is obviously a lot to be learned from Dwayne 'The Rock' Johnson’s branding success.
, “Owning water always intrigued me - partly because I drink 4 gallons a day. But finding the right partner with shared values, ethics and a corporate culture I admire is what motivated me to make this deal.” He is starring in VOSS’ new brand campaign called “Live Every Drop,” that will feature behind-the-scenes peeks at his lifestyle and will be produced by his creative agency Seven Bucks.
It’s obvious even to the casual observer how consistently he churns out Instagram content and how hard he works promoting his films, and it seems that discipline is paying off.... [+]While some may make light of the films Johnson puts out or the North American box office takes, his films are extremely popular in Asian market, which has helped expand his brand to new markets.
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