Your friendship may be priceless—but a gift can’t hurt
. “Start by thinking about their personal brand—and yes, these days everyone’s a brand,” Adler advises. “Are they a fab fashionista who’s into tea? A haute hippie who can’t get enough games? A preppy prince who’s always sipping a G&T? Give them the best, most outré version of whatever they’re interested in.” I personally love a sentimental jewelry gift, like a customized locket or the delicate earrings your friend has been eyeing.
Ahead, I’ve found 5o best-friend gifts to get you started. Your friendship knows no bounds, and now neither do your gifting abilities.
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