Australia's leading news service, 7NEWS, launches the Election Needle, an innovative tool designed to provide Australians with a clear and concise understanding of the nation's upcoming Federal Election. The Election Needle will track every significant development in the campaign, from swings in the polls to gaffes by political candidates and shifts in public sentiment, continuously updating its prediction on the likely winner based on expert analysis and data from a team of leading researchers. 7NEWS has assembled the largest election team in Australia to deliver the most comprehensive and advanced coverage of the Federal Election, ensuring viewers stay ahead of the curve across all platforms.
Australia 's leading news service, the Seven Network's 7NEWS , is setting a new standard for election coverage with the launch of the 7NEWS Election Needle . This innovative tool is designed to provide Australia ns with a clear and concise understanding of the nation's upcoming Federal Election . The 7NEWS Election Needle will track every significant development in the lead-up to and during the campaign, from swings in the polls to gaffes by political candidates and shifts in public sentiment.
The Needle will continuously update its prediction on the likely winner based on expert analysis, data from a team of over a dozen journalists, statisticians, political scientists, and researchers led by veteran 7NEWS Political Editor Mark Riley, and weekly data from every national poll gathered by leading research company Painted Dog Research, commissioned by 7NEWS. Adding further depth to the analysis, renowned political scientists Simon Jackman and Luke Mansillo will contribute their expertise to guide the predictions. Dr. Jackman, an Honorary Professor at the University of Sydney and one of Australia's most accomplished social and political scientists, and Dr. Mansillo, a PhD holder in political science from the University of Sydney specializing in public opinion, political behavior, survey research methods, and Australian elections, will provide invaluable insights.7NEWS has assembled the largest election team in Australia to deliver the most comprehensive and advanced coverage of the Federal Election, ensuring viewers stay ahead of the curve across Seven, 7plus, 7NEWS.com.au, and social media platforms. With reporters strategically positioned throughout the country, the news network will be an unstoppable force, providing viewers with the truth and pulse from key battlegrounds and booths in all states and territories. Anthony De Ceglie, Seven's Director of News and Current Affairs and Seven West Media Editor-in-Chief, stated, 'This is poised to be an incredibly tight election that could hinge on just a handful of seats across the country. In an era of information and misinformation overload, the 7NEWS Election Needle will cut through the spin to give Australians a clear picture of which leader has the momentum.' Riley, covering his 12th federal election in his 32 years in Canberra, a significant part of his 45-year journalism career, expressed, 'It will be a fascinating, combative, and important contest as a first-term government battles to hold power against a buoyant and uncompromising Opposition. It will be an honor to lead the largest-ever election team across the platforms of Seven to bring viewers and readers the best, most accurate, and informed coverage in a highly competitive and diverse media landscape.
Australia Federal Election 7NEWS Election Needle Politics Polling Prediction Campaign Coverage News Media 7PLUS
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