During a polarising climate in the US, companies are keeping it light with their Super Bowl commercials.
Don't we all complain about the same things? Don't we all defy cultural stereotypes? And don't we all love hummus?
To fill advertising slots costing as much as a $US5.6 million for 30 seconds — a high — New York Life Insurance, Michelob and Snickers are among the brands with big-budget commercials showing a wide variety of Americans embracing their differences. Another exception to the escapist fare is a spot on police shootings. Surprisingly, it comes from an organisation that has shied away from the issue: the National Football League. The spot shows the retired 49ers wide receiver Anquan Boldin reflecting on the 2015 death of his cousin, who was shot by a police officer, and it includes a dramatic re-enactment of the killing.
The mood continues a trend toward tonally light commercials that became pronounced in 2018. In 2017, a year after Trump's inauguration, Budweiser and Coca-Cola, among other brands, touched on immigration, equal rights and fair pay.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Australian punter's 18,000km Super Bowl journeyAustralian punter Mitch Wishnowsky's journey to Miami's Hard Rock Stadium for the Super Bowl has been long, winding and full of obstacles.
Read more »
Super Bowl 2020: How the NFL's ultimate spectacle became a worldwide sensationWhy is it becoming trendy to watch the Super Bowl in Australia? Who is the Australian playing in it this year? And when did the half-time show get to be (almost) a bigger deal than the game itself? EXPLAINER
Read more »
Live: The Chiefs take on the 49ers in Super Bowl LIVOne of the biggest days on the global sporting calendar is here as the Kansas City Chiefs face the San Francisco 49ers in Super Bowl LIV. Follow all the action and entertainment in our live blog.
Read more »
Super Bowl 2020 Live: San Francisco 49ers vs Kansas City ChiefsWill 49ers punter Mitch Wishnowsky become the second Australian to win a Super Bowl or will the day belong to Patrick Mahomes and the Chiefs?
Read more »
How Mitch Wishnowsky went from working at a Perth pub to the Super BowlAustralian punter Mitch Wishnowsky will take to the field for the San Francisco 49ers in Super Bowl LIV, completing a journey that started on the other side of the world.
Read more »
Chic Super Bowl WAGs steal the showThe Super Bowl is sometimes called the Greatest Show on Turf … but it could be dubbed the most glamorous too thanks to the better halves who will be cheering on from the stands.
Read more »