The price of 99 Flakes has left many people in the UK feeling angry. But according to one expert, there's a good reason behind the price hike for our favourite treat
It consists of a cone with soft ice cream, topped with your choice of sauce and of course, a chocolate flake. Back in the day, it used to cost less than a quid, although that's a thing of the past.
If you're curious about the hike in prices, Jonathon Sitson from QuickWhip offered some insight in light of National Ice Cream Day on July 21. He explained: "The main reason for the price increase in Mr Whippys is inflation. Jonathon explained further: "Another reason could be sugar taxes on certain products like ice cream that can affect other countries. The interest in an ice-cream man is also seasonal, meaning that with a wet summer so far, and many big days being a wash-out, some vendors may be running at a loss or be forced to increase prices to makeup for lost revenue.
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