£99 tickets for All Blacks game undermines English rugby’s drive for new fans

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£99 tickets for All Blacks game undermines English rugby’s drive for new fans
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A family of four can expect to pay more than £250 for tickets to the next England match at Twickenham

A family of four can expect to pay more than £250 for tickets to the next England match at Twickenhamdrive to make Twickenham a diverse and accessible place is being undermined by the latest hike in prices that will see fans pay at least £99 for back-row seats against New Zealand this autumn..

The Rugby Football Union’s defence is that “all profit from ticket income is invested back into rugby at all levels of the game”. But what is the game if no one coming into it can even dream of going to watch the highest level of it? “Ticket prices for the 2024 Autumn Nations Series vary in price by match and seating category starting from £44 for adults and £15 for children,” an RFU spokesperson said.

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