Opinion: Lionel Sosa, who emailed me last week, has a reason to remember the percentage of Latino voters that the GOP won in past elections.
Lionel Sosa, a San Antonio-based advertising and community leader, got his start in politics creating ad campaigns for Republican candidates.H.L. Mencken, one of the most acerbic newspaper writers in U.S. history — a man who made brutal fun of pious Tennesseans during the Scopes “monkey trial” and vilified FDR over the New Deal — generated a great volume of angry mail.
But I couldn’t use Mencken’s words on this correspondent, because quite clearly his criticism was right. I had repeated some conventional wisdom that was erroneous. Here’s the critique: “And he worked it,” Sosa said. “He went to a lot of doors, and had me film him doing it. He wanted me to document all that. We did, and and put together the Corrido de John Tower. The corrido is still onThe minute-long TV ad shows Tower working the Latino community in large groups and one-on-one encounters as a male vocalist sings his virtues in Spanish.
It also resulted in Tower persuading Ronald Reagan two years later to sign Sosa for his presidential campaign. “I said I only would do it if [Trump] would apologize for calling Mexicans rapists and murderers,” Sosa said. “He would also have to promise not to insult us again. Also I said he’d have to pay me $75,000 a month.
In El Paso County, which is 83% Latino and includes the state’s sixth largest city, Joe Biden’s 66.66% in 2020 nearly matched Hillary Clinton’s 69% in 2016.
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