Joe Hockey knows how hard it can be for Australian companies to crack the lucrative American market. That’s precisely what happened this week for Bubs Australia.
“When you get the endorsement of the president and vice president, it’s a compelling story to put to your business partners here in the US,” Hockey tellsThe deal, which Hockey’s Bondi Partners helped broker, comes amid an infant formula crisis in the US. In response to the shortages, authorities established a fast-tracked process permitting international manufacturers to temporarily supply product into the tightly held market. Bubs Australia was the first to submit its application.
Bubs Australia is not the only Australian infant formula maker vying for a slice of the lucrative US market. Hockey says Bubs could experience an “immediate surge in brand awareness” that would “facilitate brand loyalty” among Americans.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Did Joe Manchin block climate action to benefit his financial interests?Recent revelations that Democratic West Virginian senator quietly made millions from his coal business could come back to haunt him as he eyes a run for re-election
Read more »
‘Fexting’: How Jill Biden discreetly settles disagreements with JoeFirst lady tells Harper’s Bazaar she settles disagreements with president by text and stresses need for independence to daughters
Read more »
Joe Biden like a ‘doddering grandfather’ to Kim Jong-un
Read more »
'Do something': Joe Biden visits Uvalde as anger mounts over school massacreUS President Joe Biden and first lady Jill Biden have visited memorials at the Robb Elementary School where a gunman killed 19 students and two teachers.
Read more »
Bubs shares surge after winning deal to ease US formula crisisShares in the ASX-listed minnow skyrocketed on Monday by nearly 50 per cent after news that it will help alleviate the US formula crisis by sending 1.25 million tins.
Read more »