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Equal Parts’s move: Go the Apple route. If Great Jones is the cheeky, candy-colored take on cookware, Equal Parts is the sleek serious one, all in matte black.
Equal Parts’ general manager Tyler Sgro told me the aim was to design something “gender neutral, versus a lot of cookware out there today” , and they took inspiration from Apple with smooth surfaces and clean lines. Black also makes for an attractive backdrop. “The black is a really nice canvas for, say, a beautiful tomato sauce or a beautiful shakshuka,” said Sgro. “It’s a great canvas for the star of the show — the food itself.
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