Watch CNBC's robotodd as he goes hands on with the new Amazon earbuds.
, but three caught my eye: The Echo Buds wireless earphones, the Echo Loop ring and the Echo Frames glasses.
They all show that Amazon wants to put its Alexa smart assistant literally everywhere: in front of your face, in your ears and on your hand. They all seem neat, but I'm a little skeptical on why they need to exist.Amazon is working on. The Buds don't really need them, but the Loop ring in particular might make more sense with them.This is the most promising new product category Amazon is launching, given the success of Apple's AirPods.
The Echo Buds let you speak right to Alexa -- much like AirPods let you speak right to Siri -- but Amazon isn't religious about forcing you to use its assistant: you can also speak to Siri or Google Assistant depending on the phone you use.The highlight is noise cancellation technology built by Bose, which I found worked really well in a quick demo. A quick song by Miles Davis sounded on par with AirPods. although it's hard to tell in just a few seconds.
There's one huge downside, though: they use microUSB charging, while almost every current gadget has moved on to USB-C. This is a weird choice choice by Amazon, which continues to use microUSB in its Kindles and Fire tablets, too.The Amazon Echo Loop makes no sense to me. It's one of Amazon's "Day 1" products, which are experimental but will ship to customers by invitation, so Amazon can collect feedback and improve them.
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