The first international foray of the mega festival is showcasing more than 1100 “future forward” events, gigs and talks over the next week.
Sixteen years ago, the social media platform X, formerly Twitter, decided to bolster its nascent profile by putting its new app into the hands of patrons of the South by South West festival in Austin, Texas. The blue bird soared.
Qantas, too, is revealing the cabin design of its future Airbus A350-100, coming into service in 2025, and there’s even a discerning AI vending machine that needs to be reasoned with to obtain a product.“The beauty of SXSW is you don’t know when you’re in the room with the next big thing,” festival managing director Colin Daniels said.
Over the next seven days, more than 1100 “future forward” events, gigs and talks will be held in 100 locations within a footprint bounded by Darling Harbour and Broadway. Day passes start at $40, wristbands for either film, music or gaming sessions start at $195 and all-access platinum passes cost $1890.
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