A former Apple design chief explains how Jack Dorsey convinced him to quit and join Square

Square's hardware lead Jesse Dorogusker on Jack Dorsey, why he left Apple, and why Square's latest product will change the game for small businesses.

"I didn't know Dorsey before I met one of his executives, [after] just a casual intro from a friend," Dorogusker says."After talking to him for about 15 minutes, which I thought was just a meet and greet, it started to feel like an interview. I thought 'What's what's going on here?' Then the executive said 'I have an idea: you're going to meet Jack this week.'"So I met Jack later that week.

The Terminal is an all-in-one payments and point of sale system aimed at helping small businesses run more efficiently "The the idea of waking up in the morning and building tools for small businesses was compelling then; it's compelling; it'll be compiling deep into the future. [Small businesses] are a really fun audience to build for."

He adds that feedback from business owners has been positive, particularly regarding the Terminal's size and efficiency. As he puts it, small businesses typically have to deal with"a 20- or 30-page statement at the end of the month" that enumerates every fee and every charge."

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