A former rising star from Facebook builds a rival to its own Workplace app

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A former rising star from Facebook builds a rival to its own Workplace app
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After working for Facebook for six years, Threads CEO Rousseau Kazi is now competing directly against his former employer.

Rousseau Kazi worked for Facebook for nearly his entire career. Kazi graduated early from the University of California, Berkeley so he could go work for Facebook when he was just 19. He was with the company for six years, working across various teams, including the groups that worked on Pages, core mobile infrastructure and search. Throughout that time, Kazi collaborated with his colleagues using Facebook's internal version of its social network, which is now known as Workplace.

The San Francisco start-up launched publicly on Wednesday and is entering a crowded field that includes Microsoft Teams, Cisco Webex Teams, Google Hangouts Chat and Slack, which is preparing to go public. But unlike Threads, these productivity services place an emphasis on real-time conversation. That's why Threads' most direct competitor is Workplace, a service launched by Facebook in late 2016.

The product allows nonpaying teams to have up to 150 conversations. Companies can pay for a premium version of the software that allows unlimited conversations for $10 per month per user. The company has raised just under $11.5 million, including a $10.5 million series A round that was announced on Wednesday and led by Sequoia Capital.

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