A young visionary Turkish woman challenges beauty industry norms by offering natural, eco-friendly products and ushering in a new era of sustainable self-care.
Two years following the launch of her cosmetics brand, Feride Tekin Seymenoglu remains dedicated to personally handcrafting over 40 products. / Photo: TRT World
Today, Feride's products are used across all provinces of Türkiye and in over ten countries. Handcrafting each product with a commitment to affordability and eco-friendliness, Feride stands alone, crafting her products to demonstrate that it is indeed feasible to develop skincare routines without negating the body's natural requirements or attempting to alter its essential functions.
Feride highlights her reluctance to merely promote the separate realm of natural cosmetics as an escape from conventional products, saying that beauty lies in embracing moderation and practising minimalistic care. From nourishing serums and toners to deodorants, moisturisers, lipsticks, and mascaras, Feride single-handedly handcrafts an impressive array of over 40 products. However, her daily skincare regimen consists of just a handful of essential products: sunscreen for morning use, cleansing toner for evening use, moisturiser, occasional addition of vitamin C and regular use of cream deodorant.
Her dedication to crafting genuinely eco-friendly and skin-friendly products sets a new standard of authenticity in an industry often marred by hidden agendas.In the present day, the cosmetics industry grapples with the impact of its products and contends with a notable erosion of consumer trust.shows that 79 per cent of individuals who purchase beauty products express scepticism regarding the industry's claims about sustainability.
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