The twist in this sweet holiday ad is sure to inspire some tears.
Dec. 16, 2022, 6:00 PM UTCA Spanish commercial for J&B Whiskey is bringing people to tears with its message of love and acceptance., which has racked up more than 1 million YouTube views, shows a grandfather in what looks like a rural Spanish village furtively learning how to apply makeup.
He takes a tube of lipstick from his wife’s purse and sneaks into the bathroom to try it on, before wiping it off in frustration because he isn’t sure how to apply it evenly. In another scene, he buys a palette of eye shadow from his local corner store, despite getting a judgmental look from the clerk. And in another moment, he studies the model in a perfume ad at a bus stop to learn how to apply eyeliner.
After some trial and error, the grandfather studies himself in the mirror, sporting a full face of expertly applied makeup, while a cover of “She,” a song originally released by Charles Azvenour in 1974, plays in the background.
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