A Jewelry, Supermarket Collab? Sydney Evan and Erewhon Prove the Power of Brand Community

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A Jewelry, Supermarket Collab? Sydney Evan and Erewhon Prove the Power of Brand Community
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.sydneyevan and ErewhonMarket's collaboration is one where fine jewelry meets fine food.

“Erewhon is so much more than a grocery store; it’s truly a lifestyle brand unlike anything else,” Karmes said of Erewhon, which has a massive cult celeb following ⁠— there’s even a smoothie named after, a regular patron of the

store. “They’ve created this incredible sense of community that is the perfect blend of health and wellness, mixed with the right amount of style and luxe, and being a fellow L.A.-based brand; it is a total honor to be a part of it.”

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