You’d be forgiven for failing to remember every twist and turn — every controversial post, weird office update, legal threat and policy rollout (and, sometimes, rollback) — that took place during Elon Musk’s first year owning Twitter.
Since Musk closed his $44 billion deal to buy Twitter on October 27 of last year, he has not only rebranded the company as “X” but fundamentally changed what was once one of the world’s most prominent and influential platforms for real-time news and information. By extension, he’s also shifted the social media landscape writ large, as Twitter’s splintering audience seeks alternatives.
” And on 4/20 — a day Musk likes to giggle about for its connection to a marijuana holiday — Twitter removed the verification checkmarks from users who’d been authenticated under the company’s old system. Quickly, some prominent users were impersonated and others tweeted their frustrations. Musk said the move was meant to eradicate bots, with the added perk of incentivizing users to pay up for the platform’s subscription service.
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