Apparently, the “breastaurant” business model is alive and well.
But Twin Peaks is poised to grow and, in due time, perhaps to surpass its older rival in terms of size and sales.Nation's Restaurant News
. It has taken 18 years for the chain to hit that number, but its C-suite execs are confident Twin Peaks can double the size of its footprint in far less time. In fact, the company's CEO John Hummel has stated that Twin Peaks should hit 200 restaurants within just five years from now, a rapid increase in growth.
Hummel has much reason to be confident in the chain's prospects for future expansion, judging by its recent success.reported that the chain's overall sales saw a dramatic rise from around $397 million in 2021 to more than $488 million last year, which is a 23% increase. And same-store sales were up by nearly three-quarters of a million dollars, from an average of $4.9 million in 2021 to $5.6 million in 2022.
CEO Hummel attributed the strong sales at Twin Peaks locations to"multiple reasons," but many have the same underlying theme: reliability. The restaurant is known for serving all of its draught beers at 29 degrees Fahrenheit, for example. Twin Peaks diners can always count on a certain type of mountain-themed décor and a similar layout, complete with a central bar and dozens of high-definition TVs.
Twin Peaks locations also make it a point to cater to patrons with differing levels of comfort in terms of their food and beverage budget. The chain uses an approach called a"barbell strategy," wherein the menu includes both premium drink and food options sold at higher prices—think steaks and signature cocktails—as well as lower-cost meals and beverages, too. The chain also offers plenty of affordable specials to make budget-conscious customers still feel welcome.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Shiba Inu Rival Floki Partners With Major Crypto Custodian BitGoFloki, competitor to well-known meme coin Shiba Inu, has announced strategic partnership with BitGo
Read more »
Bank of America expects more stocks to participate in market rally during the second halfThe first half of 2023 was the best for the S&P 500 since 2019, surging 15.9%.
Read more »
Binance CEO expects heavy volumes and readies platform for actionOne of the top priorities for Binance over the next few months is to ready its platform for higher trading volumes, said Changpeng Zhao.
Read more »
India expects EU carbon tax to hit exports of steel, iron ore and cementAlready facing subdued demand from developed nations, India's exports are likely to be hit by the European Union's 20% to 35% tariffs on high-carbon goods like steel, iron ore and cement, the finance ministry said in a report released on Thursday.
Read more »
Meta looks to target Twitter with a rival app called ThreadsA listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday.
Read more »