a new era for fashion east

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a new era for fashion east
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Featuring some future viral classics

You might recognise the very distinct shoewear of Ancuta Sarca if you’ve been following i-D’s vested interest in strange shoewear. Back in June we discussed with the designer these viral trainer-heel fusion pieces that had Instagram hooked. “I wanted to place to trainers in a different landscape and giving them a completely new function -- elegant and feminine by pushing the boundaries of what they can become,” she told us. We went as far as to call it the shoe of the summer.

Holding “a cracked mirror up to cyberspace”, the Central Saint Martins graduate presented an signature mix of different styles, shapes, ideas and messages, riffing off a very specific reference, Jessi Slaughter a viral YouTuber “who bragged about their beauty, popularity and alleged sexual relations”, was envisioned as an out-of-control Neo-Lolita.

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