There’s a focus on health in the Swiss facility compared with that on stress in the Big Apple, but both have one target – the wealthy in global cities.
Already a subscriber?Health-focused members’ club The Well has set its sights on Geneva for its first location in Europe.
The pandemic really woke a lot of people up to how foundational health is. So while the whole world contracted, we were able to expand.In 2020, the company pivoted from being a purely membership-driven model, adding real estate and hospitality partnerships as pandemic restrictions shut its flagship Manhattan space for more than a year.
“Wellness used to be all about travel, where you’d go somewhere for a week and then fall off the wagon the second you’d get home,” says McGroarty. “Now, with these clubs, you can have resort-style programming in your home city.” That focus is different from the one in New York, where most clients’ primary concern is coping with stress, says Parekh.
The Well, says McGroarty, is primarily a wellness social club with space for people to socialise, work on health goals and meet others amid what she calls a “loneliness epidemic” that followed the surge in working from home.
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