San Francisco-native Elena Gomez is the CFO of ToastTab, a restaurant tech company that has just opened offices in The City. It's her mission to help the restaurants of her hometown and elsewhere transition from simpler times to a new, post-COVID world.
Elena Gomez, SF native and CFO of Toast, a restaurant management software.
Gomez is the chief financial officer of Toast, a restaurant technology company that has just opened offices in San Francisco. And it is her mission to help the restaurants of her hometown and elsewhere transition from simpler times to a new, post-COVID world. “Restaurants need to operate in this new hybrid world,” says “But they need an all-in-one platform to run a more efficient operation.”
But juggling different apps while you’re trying to run a restaurant is frustrating. The tech needs to be simplified, Gomez believes. “It’s top of mind for restaurants to run a more efficient operation. “For the hospitality industry, reemergence from the pandemic and becoming more tech-forward is not a question of importance, but rather, now necessary to deliver to guests wherever they are, and how they want to dine,” says Adam Jed, co-founder of Bluestem Restaurant & Market near the Yerba Buena Gardens. “We lean into technology to create a seamless and caring experience.”
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