Real-world data can reduce the need for placebo groups.
Virtual reality company AppliedVR is taking an innovative approach to a new trial for its chronic pain treatment. Rather than try to find a group of people with chronic back pain to sign up for the trial andget the treatment, they’ll pull data from an existing database of chronic pain patients to use as a comparison group — a strategy that has the potential to make clinical trials more efficient.
The partnership lets AppliedVR track the experience of chronic lower back patients in general and compare their experience with the experience of people actively enrolled in the trial. “So now, as they move forward, they’ll be able to much more clearly understand and demonstrate the value of their technology and what it delivers compared to traditional chronic pain treatments,” says Web Sun, president and co-founder of Komodo Health.
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