A year since Marie Kondo had people the world over in a decluttering craze, are we still asking does this spark joy?
"It's not just about let me organise your house, it's about consuming. The less you consume the better it is for the environment."
Ms Kim says she now thinks"very long and hard" about buying things, and has started to prioritise experiences over physical possessions. Dr Zoppos predicts that going forward, consumers will be"really mindful" about a brand's values, and look for ethical, sustainable items.
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