Toxic behaviour is contagious: incivility and unpleasantness can quickly become norms if they pass unchecked. That is bad for retention and for reputation
So common and corrosive are these characters that plenty of companies spell out a zero-tolerance approach to them. “No jerks allowed,” says, which provides data on vehicle histories. Netflix, a streaming giant, is similarly unequivocal: “On our dream team, there are no brilliant jerks.” The careers site of Baird, a financial-services firm, says that it operates a “no assholes” policy.
Moreover, the extreme version of the management dilemma posed by the talented jerk rarely exists in practice. The risk that you may be getting rid of the next Steve Jobs is infinitesimal. Just contemplate all the jerks you work with. If you really think they are going to revolutionise consumer technology, create the world’s most valuable company or have members of the public light candles for them when they die, you should probably just go ahead and make them the.
The second is that jerks come in different flavours. Total jerks should just be got rid of. But they are rare, whereas bit-of-a-jerks are everywhere and can be redeemed. The oblivious jerk is one potentially fixable category. Some people do not realise they are upsetting others and may just need to be told as much.
A third issue is one of consistency. This is not just about what happens when the person declaring war on jerks is also a jerk. It is also about the many other problem types who crowd the corridors of workplaces.
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