A new isolation must-have has earned an Aussie brand a huge amount of money as many describe the item as the “best I have ever worn”.
She said demand for comfortable clothing that can be worn at home and during permitted exercise has boomed, with a pre-sale for the brand’s next activewear collection making $150,000 in just seven minutes.
The brand is a firm favourite among Aussie reality stars and influencers, with MAFS star Martha Kalifatidis telling followers in an Instagram Stories recently they were the “best leggings I have ever worn”.Another item, a pair of black tights, is in such demand with customers, Matilda said it had a waitlist, with the average customer spend increasing from $120 to $160.This set launched at 9am today and has already sold out.
“Our new Spritz set launched last Thursday and is already the top seller for the month,” Ms Yan told news.com.au. Ms Yan believes people are willing to spend in this area because they are “investing more in self-care and looking to activewear as a great motivator for getting active”.
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