More than half of Diablo Immortal's playerbase has never played an Activision Blizzard game before.
Activision Blizzard saw declines in revenue and operating income during the second financial quarter of 2022, with $1.64 billion revenue, compared to the $2.3 billion it made during the same period in 2021. To recover from that drop, a lot hinges on Call of Duty: Modern Warfare 2 and Warzone 2.0, both of which will release in the company's next financial quarter.
With those Call of Duty games around the corner, that substantial drop probably isn't causing too much sweat around Activision HQ. It's fair to say that 2022's Modern Warfare 2 will make bank for the company, as its 2019 predecessor was"the most successful Call of Duty title to date," according to Activision's report.
The industry has since contracted for a number of reasons: fears of recession abound, and both Sony and Microsoft are still struggling to meet demand for their new consoles. Also, the end of lockdowns has lessened demand for homebody-friendly entertainment. Closer to home, Call of Duty: Vanguard, with Activision Blizzard's 2021 annual report stating that the company"didn't deliver as much innovation in the premium game as we would have liked.
During the second financial quarter, Activision Blizzard games attracted 361 million monthly active users. Interestingly, the company writes that"over half" of Diablo Immortal's player base are new to Activision Blizzard games. That makes sense: despite the game's
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