The number of YouTubers making money from shorts has gone way up since it introduced ad-rev share, according to a new report. Here are 2 other key takeaways.
were capped at a maximum $10,000 per month, there is no limit to how much creators can make from the ad-revenue-share program.The number of creators earning money from shorts is up 485%
The number of creators earning money from YouTube shorts went up from 129 in January to 730 in February and 755 in March.A broader and more transparent way to access payment. With the Shorts Fund, it was unclear which results each creator needed to achieve in order to earn money. Instead, the ad-revenue-share model has clear eligibility criteria.
A higher number of creators using shorts, due to excitement for the ad-revenue-share program launch and fear of a potential ban of TikTokin early 2023 that they were pivoting their content strategy to include YouTube shorts — sometimes quitting other platforms entirely — because of YouTube's enticing monetization offer.
"YouTube is the one place that creators can actually create a substantial career outside of brand partnerships," creator Jorge AlvarezThe Mediacube creators earned about $114,000 in total from shorts in January — when the Shorts Fund was still in place — and in February respectively. Their income went up to $198,400 in March.This increase was the result of more creators trying out shorts and to advertisers investing more heavily in the format, according to the report.
Those RPMs were also lower than some from creators who previously spoke with Insider. Data eight US-based creators shared with Insider in November 2022 showed that
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