Flip app, say hello to your new online obsession…
The mere fact that Addison did not choose to film the video for her 88.5 million followers on TikTok, thethat shot her to stardom, but for the Flip app, says it all about the new app's star power, that has also seen a slew of other influencers signing up thick and fast.
So, what exactly is Flip, and why is it seeing an influx of beauty influencers and fellow hair and make-up lovers joining the platform, which has just secured a whopping $60million? The app has a separate "founder category", which many influencers fall under, and allows them to promote and sell their products.In total, 30-40 "founders", aka influencers, are currently active on the app, and Flip CCO Peter Wingsoe has explained that they are not being paid to join or post on the app.
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